What is an insertion order?

An insertion order is a document that outlines the specific terms and conditions of an advertising campaign between an advertiser and a publisher. It is used to formalize the agreement between the two parties and detail important information such as campaign objectives, ad placement, pricing, payment terms, and duration of the campaign.

Insertion orders typically include important details such as the ad creative to be used, the placement of the ad on the publisher's platform, the start and end dates of the campaign, the agreed-upon pricing and payment terms, and any specific targeting or audience segmentation requirements.

Once both parties have agreed to the terms outlined in the insertion order, it is signed and serves as a binding contract between the advertiser and the publisher. It is essential in ensuring that both parties are on the same page regarding the terms of the advertising campaign and helps to mitigate any potential misunderstandings or disputes that may arise during the execution of the campaign.